brand concepts

People want yummy, healthy treats for the whole family. There's also a large movement towards vegan, gluten free foods that cater to different allergies. Therefore, we will offer them a range of home-grown, fun and tasty biscuits that appeal to every member of the family and cater to many different allergies & dietary requirements.

What we want for our brand:

Vegan/goodness range

Gluten free options

Thinking brown paper bags – writing with pop of colour

Pegs on top and/or twisty down tops

Something that other parents will see and think ‘what a good parent’ but kids will also be excited about

Holiday themed limited editions – such as Christmas, autumn

See through pocket keeping biscuit in place and looking yummy, viewable from outside of packaging

Ideas for flavours:

Everyday range

Peanut butter stuffed chocolate cookies

Sea salt Salted caramel

Lemon custard

Better than brownie

Limited Edition

Pumpkin spice (autumn)

Caramel stuffed apple cider (Christmas)

Toasted marshmallow and chocolate (winter)