Here we have created a range of packaging designs for Ernies Biscuits. The two shown on the left are for our originals line and the second two are our limited editions. Not pictured is the Brownie flavour and our Pumpkin flavour. Our design is fun, bright and eyecatching. It makes people say ‘yum’! After asking a few peer’s, we have found a great design that we know will for sure capture the attention of our target audiences. Our logo has a real ‘jimi hendrix’ vibe about it, which is great for the motherly shoppers who will recieve a sense of nostalgia that will help make an emotional connection to our brand. The colourful prints and playful type will be great for our younger consumers as they judge books by their covers and would happily eat something with a delicious looking packaging. These designs would look great on the food grammers instagrams as they are ‘pretty’ and have a great youthful aesthetic that is quite a trend of the instagram community.
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