We created a website to promote our product and have it as a backup source of information for our consumers. Showing the consumers what we are about and why we have made our products vegan shows a genuine side to our brand which makes us more trustworthy. Displaying our instagram account on the website is great for the target audience of our foodies so they will be able to easily connect with us on there and be able to keep up to date with our posts, comment and like. This will give a good chance for them to promote our brand through instagram also. The website is very simple, this is because we wanted a clear base to communicate more information and display our products if the consumer hasnt seen it in store.
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